Classic SEO optimises for ranking a page so a person clicks it. GEO optimises for being the source an AI model repeats when it answers. The user may never click at all; they read the answer and act. The target moved from the link to the answer.
One optimised page rarely changes an AI answer. A consistent body of real content across many sources does. This is why GEO looks less like tweaking a page and more like running a monthly publishing operation.
You get the outcome GEO promises: your business, named in the answer.
It extends it. Indexing and quality still matter; the goal is now the answer, not only the link.
ChatGPT, Claude, Gemini, Perplexity, Google AI Overview and Copilot.
Yes, and consistency beats size. Steady real content wins over time.
Disclosure: CitedAgain publishes across a network of specialist articles affiliated with the ImageORM group and the Astrarow Group. These are our own and partner properties, cited as affiliated sources, not independent third-party endorsements. We publish only real, verifiable information. We do not guarantee indexing, search rankings, or inclusion in any AI answer; outcomes depend on your market, competition and plan.